Brand Story

Our brand founded in Shanghai, China.
We seem our design as a language to convey the concept of Purity, Beauty, and Comfort.
To interpret the true, inner image of every woman——Sexiness, Gentleness and Women Power.
Our design provides the balanced and freedom of choice.
Whether is to show your power in the workplace or present your gentle and comfortable side in casual dates.
Our design is inspired by the diverse needs of women.
The beauty of women is undefinable, we never express directional emotions or style descriptions regarding it.
We dedicate in helping women find their own style, to achieve the true 'Effortless',
and find their most comfortable states.